Nice Results

Do you want a Noticeably Impressive Competitive Edge in the marketplace? nicely done!

NICE is about the results we create from looking at the whole, not just the pieces.

Consumer

• Client: The Grupe Company, a California-based homebuilder who was entering the Phoenix market for the first time offering a condominium development in Scottsdale.
• Challenge: The Grupe name and reputation was unknown in the Phoenix market. Needed to build greater traffic to the development.
• Creative strategy: Build pent-up demand by creating affable characters, who represented different niche markets.
• Market results: Traffic quadrupled to the development.
• This work was successful because:
  It provided a memorable vehicle to speak to the different market segments
  It provided memorable name recall.
  It provided a basis for long-term brand loyalty
• Four Primary Targets:
  Young singles
  Young executives
  Entry level home buyers supported by affluent parents
  Empty Nesters / Retirees
• Strategy:
  Create ads that appeal to identified niche market segments
• Advertising Campaign: Consumer Newspaper Campaign
  Characters and stories were created to appeal to specific markets

B2B

• Client: Universal Technical Institute, Inc., a nationwide provider of post-secondary education in the fields of automotive, motorcycle, and marine technology.
• Challenge: Seminars for high school instructors poorly attended.
• Creative strategy: Build excitement and brand loyalty by giving instructors all the tools they needed to help their students succeed.
• Market results: Demand exceeded capacity. Seminars filled 100% for the first time.
• This work was successful because:
  It spoke directly to the needs and desires of the target markets
  The Design vehicle was highly memorable which created buzz
  It provided a basis for long-term brand loyalty.
• Primary Target:
  High school Vocational Instructors
• Secondary Target:
  High School Seniors
• Strategy:
  Attract students by educating instructors about the benefits of technical training at UTI.

Retail

• Terry Rohrs is NICE Creative's Main Squiggler (or senior graphic designer and print production specialist) who offers 25 years of excellence and customer satisfaction in graphic design and production for commercial print including conception, layout, simple illustration, photoediting and final prep. Terry has worked with a wide variety of large and small clients on both a local and national level. Her classic skills learned early on have influenced and shaped her talents in the areas she loves most about graphic design - beautiful typeforms and clean, balanced pages.

Public Service

• Terry Rohrs is NICE Creative's Main Squiggler (or senior graphic designer and print production specialist) who offers 25 years of excellence and customer satisfaction in graphic design and production for commercial print including conception, layout, simple illustration, photoediting and final prep. Terry has worked with a wide variety of large and small clients on both a local and national level. Her classic skills learned early on have influenced and shaped her talents in the areas she loves most about graphic design - beautiful typeforms and clean, balanced pages.